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Lettering

Lettering - Intro by Cary Kelley

If I had to pick a discipline in comics that's most often overlooked or halfassed, it's lettering. It makes no sense really, if you think about it. Letters being the only way someone actually READS your comic, you would think the creators would want them perfect! And yet horrible balloons, tails pointing every which way, and overbearing effects that pull you completely out of a book are common in small press books where creators are more focused on getting the product out, or making the art look perfect. I'll let you in on a little secret. If the letters suck, so does the book, no matter how cool the art looks. If I had a dollar for every time I've heard someone say "Wow, great art, but I can't even read this!" about an Indy book...I'd have an even faster car than I have.

So what makes good letters or bad? Attention to detail for one. Misspelling can cripple the best looking lettering job in the world. Seeing a word misspelled is the fastest way to pull a reader out of a book and just ruin the whole experience. Good, proper lettering should actually be virtually invisible to the reader. You don't want them seeing something you've done and saying "Wow. Interesting choice there." You want easy to read, consistent, and under the radar dialog with properly spaced balloons, and you want that through the whole book. If you can do that, you raise the bar for your book immeasurably, and in the process dispel the myth that Indy books can't hold their own with the mass produced stuff coming out of the big four or five.

It's not like anyone is reinventing the wheel here. The difference lies in the user. Fact is, we use the same techniques, technology, and software that they use. If we use the same SKILL, we're looking just as good as they do. If we don't...then we've failed.

What will follow will hopefully be enlightening, useful, and comprehensive from the standpoint of a beginner so as to allow someone with very little knowledge to come in and get started without being so far below the curve that it seems daunting. No one taught me how to do this, I learned through initiative, a TON of study, and practice. Along the way I've managed some really ugly lettering, but everything I've done has made me better, and I get paid to letter these days, so I guess I've stepped up my game a bit from my beginnings. Understand first, that I'm still learning. Some of the stuff other letterers do still blows my mind, but I'm picking up more as I go along, always trying to get better. That more than anything has allowed my work to progress and get better.

If you have questions as we go along, ask them. I'll do my best to answer them as I can. If I don't know the answer, I'll find someone who does. I'd also like people to post examples of their work as we go along. Show everyone how you're growing, because that's how we all get better.
Posted 14 September 2009, 6:21 PM
Submitted by TheLastBard
Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Cary, awesome that you're jumping in and getting some content up in the how to.... Talking with Ian, that was one of the biggest areas we both considered big on the "need to fill" list. I completely agree with you on the lettering front. When I first started asking you questions even before I started up in SPI, it was mainly because I figured, well, I've got some graphic design experience, so how does it translate to lettering comics? The answer, not a lot, but it helped me get around a little easier in the software. Months later, I've now lettered a TON of pages, basically all of the projects I'm working on. Little things like line spacing, consistent sizes of font for particular types of dialog, shouts, captions, etc, can only help with the reading experience.

I was working on a panel for a submission package a couple of weeks ago and kept trying to figure out the best way to place it for the simple fact that there was so much dialog, without the right placement, no one would be able to make heads or tails of who was saying what when...

I do believe, after poking around with different programs, that Illustrator is the best to use, even if you have an old version of the software... Getting something newer helps, but the older editions are still better than trying to letter in PhotoShop.

You know what's funny? Now that I do letter my own stuff, I get very distracted even by mainstream publications and the shortcuts a lot of letterers take! They use the same SFX page after page after page, the same balloon shapes, the same exclamations, etc... Now I'm not saying you can really re-define how you do them each issue, but do the balloons always have to be the exact same shape, just blown up, or shrunk down as needed? No! one of the best "different" lettering jobs I've seen recently is X-Men Noir. Something a little bit gritty about how the balloons were done. Take the opposite example, there's one particular writer, who whether he's doing something for Image or Marvel, it seems like they're all the exact same book because the same guy letters the books, they use the same SFX, same font, same bursts around the yelling balloons, etc... Mix it up!

Hey, if you can't afford to get Illustrator, pole around with InkScape and see how that works for you... it's OpenSource and does some cool tricks, too.... May have to design everything from scratch (SFX, templates, etc), but you'll learn a lot in the process.

 
Posted 14 September 2009, 8:49 PM
Submitted by TOMM GABBARD
cary, thanks for the invaluable info thus far.
i promise to stop lettering with photoshop. lol
i have just installed inkscape and am reading the manual.
keep those lessons coming sir


 
Posted 14 September 2009, 11:54 PM
Submitted by Cary
Yeah there's a couple of good things to note here. I didn't cover Inkscape because I have no experience with that program, but from what I've heard it is a full function option in the event you can't afford the Adobe route. As Erik mentions, you'll need to start from scratch with a template and such, but you should be able to do everything in that program that you can in Illustrator, you'll just have to learn your way around it first. In raster software, there's an open source program called Gimp that's much the same from what I'm told.

Also worth noting is, you WILL begin to notice both the mistakes and the triumphs of other letterers once you get deeper into this. That's to be expected. But take things fromothers both good and bad and learn as you not only DO lettering, but read. I love seeing something cool in a book and trying to replicate it. My template is full of that sort of stuff.
 
Posted 15 September 2009, 11:31 AM
Submitted by TheLastBard
There's GIMP and GIMPShop, a modified version of GIMP someone made to look and feel more like PhotoShop. I use that one, especially for banners since it has a built in animated gif function working with layers I like a lot...
 
Posted 19 September 2009, 5:51 PM
Submitted by BradHP
Glad to see this section as I've recently been looking into learning some lettering skills. As one of a billion writers I feel like I need some other talent I can contribute. I started reading the tutorials at Balloon Tales and thinking about grabbing a book or two. I'll be keeping my eyes on this for some new stuff.
 
Posted 06 October 2009, 12:11 PM
Submitted by Cary

BradHP said

Glad to see this section as I've recently been looking into learning some lettering skills. As one of a billion writers I feel like I need some other talent I can contribute. I started reading the tutorials at Balloon Tales and thinking about grabbing a book or two. I'll be keeping my eyes on this for some new stuff.


Brad you make a good point here that I haven't really addressed up till now, and that is making yourself as useful as possible. I started lettering to save money more than anything because trust me lettering wasn't a headache I really ever wanted to entertain. The very idea of learning a new program that was so damn different from what I'd already struggled to learn with Photoshop did NOT appeal in the least. But as I worked with it, I started having fun, and that was the key for me. once I had the skills I got out and started looking to get the experience, not only doing my stuff, but for others as well. Why? Because I didn't want to get into the mode of "it's good enough". I'm a perfectionist jackass personally, but even still I'll let things slip without someone hanging over my shoulder saying "Hey that looks weird to me, can we change it?" So to keep myself sharp, and to make myself sharper still, I took random jobs from people needing letterers. I still do on occasion, but more often than not it's paying work these days because I have a limited amount of time. Paying gigs tend to force me to structure my time in such a way as to get things done faster and with better quality.

As a writer seeking to contribute more to the process, that's a great aspiration. I totally get you there because writing being the first thing done, you're kinda left out in the cold if you don't do anything else, and that's not fun. Doing letters allows me to be part of the process from start to finish, because I'm the final output source as well as the initial springboard. It might be a small thing in the larger picture, but it does definitely add to my enjoyment of a given project.
 
Posted 18 October 2009, 12:09 PM
Submitted by BradHP
Okay, I have my copy of "Comic Lettering the Comicraft Way". I have a few good tutorials saved online (including this one). I can make a decent shaped balloon (and connect a decent tail to it) and have some nice free fonts I found. I think I have a good grasp of the basics, enough to get the words on the page.

What I need some guidance on is getting the page set up from the beginning. I can't find any real step by step instructions on the best way to start a new doc in AI. Page size, bleed size. And making a template. I've searched online for a template but can't find any for CS4, keep coming across dead links.


 
Posted 19 October 2009, 1:14 AM
Submitted by Cary

BradHP said

Okay, I have my copy of "Comic Lettering the Comicraft Way". I have a few good tutorials saved online (including this one). I can make a decent shaped balloon (and connect a decent tail to it) and have some nice free fonts I found. I think I have a good grasp of the basics, enough to get the words on the page.

What I need some guidance on is getting the page set up from the beginning. I can't find any real step by step instructions on the best way to start a new doc in AI. Page size, bleed size. And making a template. I've searched online for a template but can't find any for CS4, keep coming across dead links.


Brad you've made an excellent start! And, not surprisingly, you're run into pretty much the same wall I did when I first got started. I could go into a really in-depth 'create your own template' thing here, but it's late, I'm tired, and I don't have my laptop in front of me to take me step by step. So what I will do instead is offer my template to you, and to anyone else who wants it. It's pretty simple and straightforward, and in fact is a combination of several other templates I've come across in my travels. At the same time I'll see if I can't track down some of the other templates out there so you can see some of the comparison. To get mine, simply drop me an email and I'll send it over.
 
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